Color Grading
Color grading adjusts the color, tone, and mood of your RAW video clips. The result is an artistic or visual look that your viewers will find appealing, and that’s consistent with your brand.
Examples of color grading include making the video footage warmer (yellow/orange) or cooler (blue). There’s a famous teal-and-orange color grading that was made famous in cinema. If you want to learn more, check out Juan Melara’s blog post that explains color grading.